The ask that turns a live conversation into confirmed work, with the lines for a not now and a client who goes quiet.

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The 20-Minute Close

How to ask a client to confirm a project

Twelve messages that ask for the work without a funnel.

If we're doing this, I'll start Monday. If not, tell me and I'll close it.

How to follow up with a client who has not responded

Twelve messages for people who can do the work and freeze on the ask. Instant PDF. No course, no community, no mindset module.

  • • Send-now emails and DMs, not frameworks
  • • A follow-up ladder that actually ends
  • • A reply for vague 'let's circle back' leads
  • • Priced at $15 so you can test it on one client this week

$15

14-day refund on every file. If it doesn't save you time, one email gets your money back. No forms, no questions.

This file is $15. $168 if you buy them one by one. All thirteen are $29. $29

Buy now · pay $15

14-day refund on every file. If it doesn't save you time, one email gets your money back. No forms, no questions.

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Free sample

Field & Line, manuscript pass Cole Brennan $1,800. Start Monday 21 September, if he says yes by Friday 18 September. On 8 September he wrote "send a bit more on how you work" and did not mention the price. That was the wrinkle. Process questions show up when the number is the part they do not want to answer. Sent 9 September: Cole, The pass on the Field & Line manuscript is $1,800. I start Monday 21 September on a yes, and the invoice leaves the same day. A maybe is not a start, and it is not a bill. You asked how I work. I read it once for structure, once for the line, and I send a marked file plus a page of what I would cut. I am not writing that page before you want the job. If Friday 18 September passes with no yes, I give the Monday to someone else. Marcus Hale I almost added a paragraph about other books I have edited. I cut it. A list of past work, dropped under a price, is an apology for the price. The number stayed in the first sentence so he could not miss it and then ask what the job costs. Parked, not sent. Day 2, if Friday is quiet: Cole, Monday 21 September is still free if you want the pass at $1,800. If you do not, no reply needed. I will close it. Marcus Hale Parked, day 5: Cole, Closing the file. $1,800 is the figure if you come back. I will not write again on this one. Marcus Hale Adapt: If they already know how you work, delete the middle paragraph. The first three sentences are the ask. Adapt: Replace $1,800, Monday 21 September, and Friday 18 September with your figure and your days. Keep the money in the first line. Adapt: For a repeat client, cut "I am not writing that page before you want the job." They have already learned you do not draft for free.
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